Chief Executive Officer, Co-Founder & Chairman
Tim Vanderhook is Co-Founder, CEO and Chairman of the Board of Viant Technology. He leads the company’s strategic vision, driving innovation and product development of Viant’s self-service DSP for omnichannel advertising, Adelphic®. For more than 2 decades, Tim, alongside his brother Chris Vanderhook, has steered Viant’s mission of automating the planning, buying, and measurement of advertising through technology and innovation. Furthermore, Tim’s early vision led to the development and standardization of using web cookies for behavioral targeting that pioneered interest-based digital advertising practices commonly in use today. In addition to Viant, Tim also co-founded XUMO in 2011, one of the largest ad supported Over-The-Top (OTT) streaming services, which was acquired by Comcast in February 2020. Recognized for his digital advertising expertise and innovation, Vanderhook has authored several patents including Internet Connected Household Identification, Upfront Advertising Purchasing Exchange and User Demographic Profile Methods. Tim is a serial entrepreneur and investor, avid sports fan and resides with his wife Laura and their four children in Orange County, California.