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 LARRY MADDEN

LARRY MADDEN

Chief Financial Officer

Larry Madden serves as the Chief Financial Officer of Viant Technology. In this role, he oversees all financial activities for the company, including accounting, tax, treasury, FP&A, investor relations and corporate development.

Larry brings over three decades of experience to Viant, including more than 25 years as a CFO at a variety of fast-moving, growth-oriented companies as well as highly successful mature businesses. Larry’s industry experience is broad and extensive, spanning media & entertainment, software & technology, digital media, fashion, and marketing services. Prior to joining Viant in 2012, Larry also served as Chief Financial Officer for two NASDAQ-listed companies and as a board member of a NASDAQ-listed home entertainment company. Larry has extensive experience in managing and structuring financial and business operations on a global basis, and is also a debt and equity financing veteran, with nearly $3 billion of financing secured during his career. Larry spent the first eight years of his career at Ernst & Young.

Larry earned a B.S. in Accounting at the University of Albany and an M.B.A in Finance and Strategic Management at NYU’s Stern School of Business. He is also a CPA (inactive).