Total Economic Impact Study Shows Viant Delivered 143% ROI
Brands and Their Agencies Significantly Improve Ad Spend Efficiency with Viant’s Adelphic DSP
Optimized digital marketing effectiveness
- 143% ROI over three years by using Viant’s Adelphic DSP
- Greater than 20% Return on Ad Spend (ROAS)
Increased incremental profit from performance on emerging channels
- 238% increase in potential Reach by Year 3 compared to prior environment, with 250M more impressions
$1.5Mincremental profit by using Viant’s Adelphic DSP
“Beyond the 143% ROI, this study shows brands experience immediate value creation that increases significantly as they further concentrate spend in Adelphic,” said
“Viant’s identity management solutions have robust targeting features that don’t rely on outdated cookie technology,” said
“If you want net new opportunities to reach real customers at a scalable cost for you, your agency and your client, then taking a platform like Viant’s DSP, Adelphic, in-house is the way to go,” said Forrester study interviewee and Chief Marketing Officer of an agency advertising for a pet supplies brand.
“After investing in Adelphic, the agencies were able to enhance the quantity and quality of media bought through the software on behalf of their brand clients,” according to the Forrester Consulting Total Economic Impact™ study. “Key results from the shift include gaining enhanced, real-time control over in-flight campaigns that allowed traders to improve their effectiveness through people-based advertising strategies and in-flight optimizations.”
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Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Adelphic®, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. In 2022,