Viant Announces Panel Discussion on Digital Identity
Senior Industry Experts Offer Perspectives as Third-Party Cookies Deadline Looms
Details for the event are as follows:
Description: With the death of third-party cookies and new privacy regulations, marketers are left feeling uncertain on how to navigate the future of digital advertising. However, the world is already operating without third-party cookies. Today, channels like CTV, browsers such as Safari and Firefox, and mobile apps are already in cookieless environments. Hear perspectives from publishers, data providers, SSPs and DSPs who are working together to solve for today and future targeting and measurement challenges.
When:
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Date:
Thursday, June 10, 2021 -
Time:
11:00am Pacific Time ,2:00pm Eastern Time - Duration: 1 hour
Panel:
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Moderator:
Shruti Tiwari , Executive Director, Media Strategy & Customer Engagement, Ogilvy -
Panelists:
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Joshua Lowcock ,Chief Digital Officer , UM Worldwide -
Garrett McGrath , Vice President, Product Management, Magnite -
David Skinner , Chief Strategy Officer, Acxiom -
Tim Vanderhook , Chief Executive Officer,Viant Technology -
Autumn White , Executive Vice President, Managing Partner, Horizon Media
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Registration: https://www.adelphic.com/events/cookieless-identity-2021/
About
Viant® is a leading people-based advertising software company that enables marketers and their agencies to centralize the planning, buying and measurement of their advertising investments across most channels. Viant’s self-service Demand Side Platform (DSP), Adelphic®, is an enterprise software platform enabling marketers to execute programmatic advertising campaigns across Connected TV, Linear TV, mobile, desktop, audio and digital out-of-home channels. Viant’s Identity Resolution capabilities have linked 115 million
View source version on businesswire.com: https://www.businesswire.com/news/home/20210603005291/en/
Media Contact:
kpaff@viantinc.com
Source: