Viant Launches Identity-Based Cookieless Measurement Solution
Proprietary Approach Attributes Conversions Across Omni Channel Media Buys
Viant’s proprietary approach addresses several third-party cookies measurement challenges facing today’s marketers.
- 72% of all conversions happen on a separate device from where the ad occurred1
- Channels, such as CTV and some browsers and mobile apps are already in cookieless environments
“The guessing game is over - we’re able to fulfill the gap of insights that third-party cookies were causing, “said
The proprietary technique behind Conversion Lift leverages Viant’s people-based data framework and Viant’s Household ID, a persistent, device-agnostic identifier to incorporate actual conversion data into measurement, empowering brands and agencies with insights about exactly how their marketing investments are contributing to their bottom line.
“At Viant, we’re committed to helping brands and agencies navigate the cookieless world, “said
Viant® is a leading people-based advertising software company that enables marketers and their agencies to centralize the planning, buying and measurement of their advertising investments across most channels. Viant’s self-service Demand Side Platform (DSP), Adelphic®, is an enterprise software platform enabling marketers to execute programmatic advertising campaigns across Connected TV, Linear TV, mobile, desktop, audio and digital out-of-home channels. Viant’s Identity Resolution capabilities have linked 115 million
1 Viant Internal Data, Based on aggregated results across