Viant Partners With Beachfront to Scale Real-Time Programmatic Buying of Linear and CTV
Becomes the First DSP to Support Beachfront’s Linear TV Inventory
The integration brings traditional and CTV ad buying one step closer to broad adoption within the programmatic marketplace, all of which are rapidly evolving. An eMarketer report released last month revealed that the number of free premium video streaming viewers in the
“Our partnership with Beachfront builds on Viant’s longstanding commitment to offering next-generation solutions that unlock more efficient, uniform campaign executions,” said
The partnership scales the pool of Adelphic’s cross-platform TV supply and enables Viant’s brands and agencies to plan and automate linear and CTV advertising campaigns through the Adelphic software. Beachfront’s premium TV inventory spans CTV, set-top box video-on-demand (VOD), linear, and national addressable environments and includes premium episodic content from leading media owners, programmers, and distributors.
“Shifting viewership habits coupled with the convergence of traditional and streaming TV have driven a rapid acceleration in demand for unified ad buying across all television platforms,” said
About Beachfront
Beachfront is the convergent TV advertising platform that enables unified decisioning and monetization across Connected TV (CTV), set-top box video-on-demand (VOD), linear, and national addressable television. Leading media owners, programmers, and distributors such as AMC, VIZIO, Newsy, Stadium, Frontier,
About
Viant® is a leading people-based advertising software company that enables marketers and their agencies to centralize the planning, buying and measurement of their advertising investments across most channels. Viant’s self-service Demand Side Platform (DSP), Adelphic®, is an enterprise software platform enabling marketers to execute programmatic advertising campaigns across Connected TV, Linear TV, mobile, desktop, audio, and digital out-of-home channels. Viant’s Identity Resolution capabilities have linked 115 million
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