Viant Powers Purchase-Based Audience Capabilities Through Wiland Partnership
Adelphic Integration of Vast Predictive Audiences for Targeting Precision and Scale
“As third-party cookies are phased out, brands are adjusting to new approaches to help improve their understanding of target audiences,” said
Wiland combines individual-level spending-informed data, interest-intensity signals, and advanced predictive analytics to enable the creation of highly responsive audiences that cover hundreds of categories ranging from apparel, appliances, automotive, children’s products, and CPG to retail, travel, hospitality, and more. Further informing Wiland’s predictive modeling are exclusive social media engagement insights.
“Wiland audiences serve a vital role for advertisers by offering audiences in hundreds of different categories built from real spending data, which is the best predictor of future purchase intent,” said
Wiland is the best predictor of consumer response. By applying advanced predictive analytics to the largest set of individual-level spending data and interest-intensity signals, Wiland creates audiences that enable brands and agencies to target their media with unsurpassed accuracy across all addressable channels and devices. Since 2005, Wiland has assembled the most sophisticated AI-enabled modeling platforms and the most comprehensive consumer spending data to enable profitable direct connections between brands and their ideal future customers. In addition to its reputation as a data-driven marketing innovator, Wiland is also a company recognized for its culture of honesty, integrity, and transparency.
Viant® is a leading people-based advertising software company that enables marketers and their agencies to centralize the planning, buying and measurement of their advertising investments across most channels. Viant’s self-service Demand Side Platform (DSP), Adelphic®, is an enterprise software platform enabling marketers to execute programmatic advertising campaigns across Connected TV, Linear TV, mobile, desktop, audio and digital out-of-home channels. Viant’s Identity Resolution capabilities have linked 115 million