Viant Reinforces Privacy-compliant, Secure IDs for Marketers and Publishers With Snowflake
“In keeping with Viant’s business strategy to deliver best-in-class solutions for marketers, publishers, retail media networks, and others, our combined efforts with Snowflake will provide our customers with more secure, efficient and streamlined data sharing,” said
Thousands of organizations employ the Snowflake Media Data Cloud to seamlessly explore, share, and unlock the true value of their data across the ecosystem while maintaining governance and privacy. Through this partnership, customers using Viant’s platform can connect to the vast roster of clients and data points within Snowflake on a shared ID, including Viant’s patented Household ID.
“Snowflake’s best in class collaboration capabilities break down silos and improve both governance and the ability to activate data,” said
About
Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Adelphic®, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. In 2022,
View source version on businesswire.com: https://www.businesswire.com/news/home/20221025005020/en/
Media:
press@viantinc.com
Source: