Viant Unveils Carbon-Free Programmatic Supply Chain and Carbon Label in Expanded Adtricity Program
Adtricity® Now Delivers Net-Zero Emissions Across Viant’s Programmatic Supply Chain
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To provide transparency to consumers,
“Viant’s new Supply Decarbonization Initiative demonstrates our commitment to sustainability beyond our own operations. By neutralizing 100% of the carbon emissions across our supply chain, we are leading the way for marketers to reduce the emissions of their digital ad campaigns,” said
This expansion solidifies Viant’s focus on sustainability leadership in programmatic advertising. Viant’s commitment to a carbon-free future is reinforced by the company’s plans to neutralize all carbon emissions across the supply chain, providing a fully transparent and carbon-neutral supply chain for advertisers.
“Viant has shown exceptional innovation and leadership in driving carbon reduction in digital advertising,” said
Key milestones in Viant’s sustainability journey include:
-
Founding Member of
U.S. AdNet Zero :Viant helped establish this cross-industry coalition to drive sustainability. -
Green-e® Certification: Adtricity’s renewable energy meets the highest standards in
North America . - Consumer Sustainability Study: Highlighted the importance of sustainability in consumer decision-making.
- Carbon Emissions Calculator: Helps advertisers estimate RECs earned through Adtricity.
- Supply Path Optimization: Viant’s Direct Access program reduces costs and carbon emissions.
- Infrastructure Rebuild: Reduced carbon emissions by 526 metric tons of CO2 per year.
- Carbon Neutrality: Achieved for the entire company in 2023.
-
First Sustainability Report: Released in
February 2024 .
With the new Supply Decarbonization Initiative,
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